Blum at ACETECH 2024
Asia's Leading Architecture, Builds, and Design Expo in Mumbai
Blum India presented its innovative furniture fittings at the ACETECH Exhibition 2024, a four-day tradeshow held in Mumbai from the 14th to the 17th of November. Over 2000 visitors, including our business partners, architects, interior designers, and end consumers, visited the Blum booth this year. Our latest product innovations, quality furniture fittings, inspiring design ideas, and fun engagement activities made for a remarkable experience for everyone at Asia's leading architecture, builds, and design expo.
Blum-Highlights at this years ACETECH Exhibition
Launching AVENTOS Top Series
Blum India officially launched the next generation of our popular lift systems, AVENTOS—the AVENTOS top family—for the Indian market at ACETECH Mumbai 2024. Our visitors were delighted to experience the more compact and advanced lift mechanisms, leaving them inspired by all the possibilities the new-age lift systems brought to living spaces.
Ace Street and Registration Desks Powered by Blum
We have been sponsoring Ace Street, a buzzing walkway at the ACETECH exhibition, for the last three years. However, Blum India decided to upscale this year by dedicating the entire street to Austria—Home of Blum. From popular architecture to the famous sound of music and Blum's manufacturing unit, this year's Ace Street gave a closer look at our home country. Blum also sponsored the registration desks at the exhibition.
Art Installations Featuring Blum Furniture Fittings
Collaborating with India's leading architect designers, Blum India featured four incredible art installations showcasing Blum's furniture fittings. Among the artists joining forces with Blum India for art installations were Gautam Naik, Hafeez Contractor, Arzan Khambatta, and Karan Desai. Their masterpieces became the showstoppers at the exhibition, impressing the visitors with their talent and creativity.
Promoting AGE EXPLORER, Our Research Tool
AGE Explorer, our age stimulation suit, had a unique role at this year's ACETECH exhibition in Mumbai. We had two research suits in the exhibition: inside the booth and outside the booth. The AGE EXPLORER outside the booth engaged with the visitors to create curiosity and spread awareness about the brand. Blum India had organised a "Spot the Explorer" contest, asking visitors to snap a selfie with the person wearing our age stimulation suit to win exciting Blum goodies.
Strength In Motion - Customised Arcade Game
To engage our visitors, Blum India had a customised hammer arcade game called "Strength in Motion" right inside the booth. Visitors were asked to hit the hammer as hard as possible to record high scores and to win Blum merchandise, making "Strength in Motion" the most engaging activity at the Blum booth at this year's ACETECH exhibition.
Sustainable Blum Booth
Blum Austria and Blum India worked together to bring back the iconic Blum booth to ACETECH Mumbai 2024. After using the same Blum booth design for three years, this sustainable booth has become our identity, as it is a prefabricated booth designed to be reused efficiently.
Welcoming University Students
Over 200 students from top architecture and design universities in India visited the Blum booth this year. They gained exposure to the world's leading furniture fittings and how our innovation and quality play a role in elevating the furniture experience and quality of living.
